The demand for illegal and endangered wildlife needs an ever greater focus.  Active for Animals work addresses the desire for wildlife, with our key focus being to collapse the demand for rhino horn driving the current rhino poaching crisis. 

While our campaigns incorporate awareness-raising and education strategies, we believe more highly targeted demand reduction campaigns and strategies are needed to drive rapid behaviour change in the consumer groups driving the extinction crisis. Active for Animals is delighted to be working in collaboration with Nature Needs More on future campaigns.   

Sometimes we can feel a little overwhelmed by the complexity of the issues facing the natural world. The only decision we need to make is not to leave it to someone else to fix. Projects such as My Wildlife Challenge can help us all take one small step that can impact change for the better.


Your donations will be used for Active for Animals' campaigns in Viet Nam and North America. 

Thankfully the rate of rhino poaching has slowed since it peaked in 2014, when 1,215 rhino were poached in South Africa alone. Post COVID19, research is needed to understand how both the supply-side for rhino horn and the demand-side has changed as a result of the global pandemic. Understanding the post pandemic nature of the demand for rhino horn is critical to ensure that demand reduction campaigns are up-to-date. With your help we can continue to drive down the demand for rhino horn.

It doesn’t matter what you call yourself, activist or simply a citizen who cares what is happening to wildlife. At this critical point in time, when we are being asked to make the next decade matter for wildlife and the natural world, it is about what you choose to do. All of us must be a part of the solution. If there are issues that distress you, then act. 

By working together we can ensure that extinction doesn't happen on our watch. We hope that you join us and get Active for Animals!

Active for Animals Inc. is a nonprofit corporation, exempt from federal income tax under IRC Section 501(c)3. The organisation is based in Asheville, North Carolina; and is run by volunteers.  

To find out more about Active for Animals, go to our website.

Active for Animals